Aligned with AU Vision 2063, the ACA will launch at the first Africa Urban Forum, marking a significant step in harnessing the power of Africa’s cultural and creative sectors for development and integration goals. In the process of harnessing the power of Africa’s cultural and creative industries for development and integration goals, it is of key importance to understand what that process really means and look like, and to raise awareness of how cultural and creative industries, and of how culture and creativity, can best be streamlined into various programmes and policies. It must be done in manners ensuring intrinsic development of the cultural and creative sectors, as well as obtaining results in other sectors and development areas.